Artist name not stated
1.Describe the logo using the language of the Elements and Principles of Design.
The logo has the BP symbol along with dead fishes and oil surrounding the logo. It does not use a lot of colour in general as it tried to show a more saddening side to the issue. Different tones and shading were used to make the picture more realistic.
2.Describe the symbols used in the logo. Why did the graphic artist use such imagery?
The symbols in this logo are the BP logo, oil, and fish. The BP logo is there because it is a requirement. This logo is created for BP and so their original colour and design must be used. The oil is used surrounding the logo because the issue now is the oil spill and adding oil to the logo will address people with the issue. The fishes are used because it is supposed to show that there are fishes who swam in this dirty water and now they are all dead.
3.What does this logo say of BP's coroporate identity?The logo keeps that same original flower design as it represents BP. The oil and dead fishes added to the logo shows that a great issue now to the BP is the oil spill that recently happened. The use of dead fishes and oil added to the logo shows that BP is slowly being covered by oil which contributes to dead fishes and so it warns people about this issue.
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